Are you among the 88% of B2B marketers using content marketing as part of your marketing strategy? If so, you may have already tasted success. If not, you probably realize that making a change this year should be a priority.
But what’s the best way to get started? What’s the best way to get the most out of your content marketing strategy?
With hundreds of content marketing tools to choose from, you shouldn’t have a problem adding a few to your toolbox. Here are 11 to consider:
Do you know what content performs best in your niche? Are you familiar with the content marketing efforts of your competitors?
If you want to even the playing field, it’s time to use BuzzSumo. With this tool, you can analyze the type of content that performs best for any niche or competitor. Search any keyword and you’re presented with the top performing content, including a breakdown of social shares.
There is more to content marketing that producing high quality content. To achieve great success, you must connect with social media influencers who can amplify your message.
And this is where Kred comes into play. This tool measures influence based on Facebook and Twitter activity, ensuring that you reach out to influencers who can have the biggest impact on your business.
Are you tracking your content marketing success? Do you know what’s working and what’s not?
With Dasheroo, this is easier than ever before. By setting up a business dashboard, you can track a variety of KPIs as they relate to your content marketing strategy.
For example, you can create a Twitter dashboard that shows follower growth, top content, and much more. Further, if you want to better understand the data associated with your content marketing strategy, you need Dasheroo.
Creating and sharing content across a variety of social platforms is good for business. It is also time consuming.
This is why millions of people rely on Hootsuite. With this tool, you can efficiently schedule social media posts in advance. This ensures that you are pushing high quality content to your audience, all without having to do so in real time.
With the ability to connect to more than 35 social media platforms, Hootsuite is one of the most powerful tools in this space.
There is nothing wrong with creating high quality blog content and social media posts. In fact, this is something you should be doing regularly.
But here is something else to remember: press releases can still drive a lot of traffic to your website. This form of content marketing is not dead.
If you have been searching for an online press release service, you can stop here. PRWeb is the top company in the space, as you can immediately get your release in front of nearly 30,000 journalists.
Here is how Google describes its analytics service: “Get stronger results across all your sites, apps and offline channels.
Google’s analytics solutions help you turn customer insights into real gains.” Easy enough, right?
With this free analytics tool, you can track every visitor to your website. From top performing keywords to pages with the most visits, Google Analytics will never let you down.
If you plan on using Twitter, you might as well do it right. This means pushing your content when your audience is paying attention.
Thanks to Tweriod, you will always know the best time to send tweets. A single report will give you a clear breakdown of the best days and times to reach your audience on Twitter.
As a result, more people will see and engage with your content. And that’s what you want, right?
Do you need images for social media updates? How about images for blog posts?
Thanks to Canva, you can create high quality images without any design experience. It doesn’t matter if you have your own image or need some inspiration, this service has you covered.
With a variety of high level features – such as photo straightener and image cropper – you can’t go wrong.
The Ahrefs homepage explains in simple terms what the tool is all about: “Track your backlinks, keywords, brand mentions and know what your competitors are doing.”
In other words, you can track your own progress while keeping one eye on the competition. This is the best of both worlds. After creating a piece of content, use Ahrefs to better understand how it performed. Did it generate any backlinks? Did others discuss the content on social media?
By crawling five billion webpages every day, Ahrefs never misses a beat.
Many companies take a team approach to content marketing. This is where Trello comes into play.
With Trello, your team will find it easy to stay organized at all times. You can share content, leave messages, and cut back on clutter.
Trello is not the only collaboration tool to consider, but it’s definitely one of the most powerful. Best yet, a visually attractive layout makes it easy to get started.
Do you have trouble organizing your ideas? Are you looking for a way to more effectively brainstorm future content? How about a method of better communicating with your team?
You can solve all these problems, among others, by using Evernote. In addition to a long feature list, Evernote is available on all your devices.
From your work computer to your smartphone, if you saved it to Evernote you can access it at any time.
With 76% of B2B marketers saying they will produce more content in 2016, it’s time for you to do the same. By using one or more of these content marketing tools in the months to come, you will find yourself on track to reach all your goals.
Would you add any other tools to this list? Share your thoughts in the comment section below.