14 Instagram Stats You Should Know

The key to social media success doesn’t come from over posting relevant news or content, but truly finding a way to engage with your target demographic. That said, planning is also instrumental to executing an effective strategy that will provide a positive ROI.

Recently, I came across an article posted on Entrepreneur regarding 14 eye-opening Instagram stats. For many marketers out there who are still wondering if Instagram is the way to go or not, continue reading especially if you’re in the B2C space…

  1. Instagram counts 300 million monthly active users (Instagram).
  2. Instagram executives think the network eventually will hit 1 billion monthly active users (Business Insider).
  3. Instagram is the eighth most popular mobile app in the U.S. (comScore).
  4. Instagram is projected to reach 45.8 million U.S. users in 2015 and 50.6 million in 2016 (Statista).
  5. More than 30 billion photos have been shared on Instagram since it was launched in 2010 (Instagram).
  6. An average of 70 million photos are shared through the app each day (Instagram).
  7. Engagement on Instagram is 15 times that of Facebook’s (Fast Company).
  8. 53 percent of Internet-using adults age 18 to 29 are on Instagram (Pew Research Center). That’s up from 37 percent in 2013.
  9. 76 percent of American teenagers use Instagram, making it their favorite social media network (CBS News).
  10. 49 percent of all Instagram users use the app each day (Pew Research Center).
  11. 94 percent of Instagram users are on Facebook (Pew Research Center). Facebook owns Instagram.
  12. 58 percent of Twitter users also use Instagram (Pew Research Center).
  13. 52 percent of Instagram users also use Twitter (Pew Research Center).
  14. Nike is the most popular brand on Instagram (Totems List).

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