Influencer marketing can largely impact brand reach, amplify audience engagement and grow sales.
So, what is influencer marketing? Marketo defines it as “the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online, as a results of social networking” with individuals who share the same interests as you. Further, here’s a graphic from Traackr that outlines an action plan to landing influencers:
Grow Your Audience
From generating new visitors to your website well into getting more engagement throughout your social profiles – influencers will help foster audience growth. Implement blogger outreach utilizing tools like BuzzStream and Followerwonk to help you identify influencers. Also, make sure the influencers you reach out to truly share the same passions as you about your business, especially when it comes to creating high-quality content to serve audience needs.
Generate Leads and Sales
Not only do influencers help you shape conversations and build positive brand sentiment, they will help you generate leads as well as sales. The crucial part of succeeding (i.e. generating revenue) is to ensure that you create a solid experience your influencers can share and further push for reactions.
Increase Your Credibility
Building a good reputation takes time, but building a community of influencers will help you accelerate and increase your credibility. Working with multiple influencers will help with positioning you as a thought leader as well. Here’s an infographic that depicts ways you can activate untapped social influencers within your niche:
Word of Mouth (WOM) Rules
Having more than one person spread the word about your brand, product and/or service will result in an increase with brand awareness and ultimately, sales. More specifically, here are a few stats that will show you the power of WOM:
- Word-of-mouth affects purchase behavior.
50% of purchase decisions are influenced by word-of-mouth.
- Word-of-mouth has massive reach.
1,000 customers can generate 500,000 conversations about a brand.
- Word-of-mouth affects search engines.
25% of search results for the world’s 20 largest brands are links to user-generated content published via social media.
- Word-of-mouth marketing works.
89% of consumers believe that customer testimonials are the most effective content with 70% reviewing online customer reviews first when they consider a brand.