The Benefits and Challenges of Social Media Marketing

Recently, Hootsuite conducted a survey to understand the challenges, outlooks and behaviors businesses are having with social media. Over 750 respondents participated in this survey. Here are a few of the challenges highlighted:

  • 60% of organizations are challenged by the effort of turning social media data into something actionable.
  • 62% have a difficult time designing a social media strategy.
  • 67% cite assessing the effectiveness of social media activities as challenge.

Despite these challenges, businesses also see the value in social media such as:

  • 84% engage with influencers.
  • 73% resolve customer complaints
  • 84% enhance existing customer relationships

Here’s the infographic in detail:

Hootsuite Infographic - Social Media


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