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marketing funnel and sales

How to Maximize Your Marketing Funnel to Drive Sales

Marketers and entrepreneurs alike are consistently looking for ways to maximize conversions that will result in a sales. Of course, having the digital marketing background that I do, I’ll always be biased towards leveraging digital channels to help meet growth

hashtags

How to Use Hashtags to Drive Engagement on Social Media

Driving authentic engagement on social media really comes down to the fact that you need to be “social.” You should push to create meaningful conversations and connections with your target audience, not just try to sell them on your offerings. 

Lead generation

3 Ways to Get More Leads for Your Business Now

As lead generation continues being one of the biggest marketing challenges for businesses, there are still ways to ensure that it doesn’t continue this way.  A recurring theme I see with companies that turn to me for lead generation help

automated workflows

5 B2B Automated Workflows to Run Now

Automation is one of the most efficient ways to keep the lines of communication open when it comes to nurturing leads and onboarding new customers. Trying to balance personalization and automation is also a challenge in and of itself. In

dwell time and bounce rate seo

Do Dwell Time and Bounce Rate Matter for SEO?

When it comes to SEO, there are a lot of factors that Google takes into consideration. To be precise, Google uses over 200 ranking factors in their algorithm. Truth be told, they can sometimes be pretty vague with giving marketers

optimze buyer journey for leads

How to Optimize the Buyer Journey for Quality Leads

Driving targeted traffic to your website through both outbound and inbound marketing efforts is important. However, funneling that web traffic to becoming qualified leads is another hurdle that many marketers and businesses alike continue to face.  To put things into

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