Recently, I grabbed coffee with a colleague who posed the following question, “Do I really need to care about my personal brand?”
The short answer is: yes; the longer answer is: abso-freaking-lutely!
Here are few reasons why you should care about your personal brand:
- Builds credibility. Showcase testimonials and position yourself as an expert.
- It’s another channel to help grow your business (remember: people buy from people).
- 75% of HR/recruiters look at digital channels to find their next candidate.
Further, here’s an infographic that does a great job of outlining all of the items you should be consider when branding yourself: